Johann Hubert
Thirteen years in
First label in 2013, at eighteen, with two friends — glitch as the whole idea, mostly black and white. Ran until 2019.
Then a bachelor in design and a master — the master a dual programme, so already working while studying. Finished in 2022. Since then, roles in marketing and sales, still ongoing. And alongside all of it, a return to the work that matters most. OREN is that return — this time, keeping only the fun parts.
The path
- 2013–19
- First label, started with two friends. Glitch as the whole idea — mostly black and white.
- 2015–22
- Bachelor in design, then a dual master — working while studying. Finished in 2022.
- Since 2022
- Roles in marketing and sales. Ongoing.
- 2025
- OREN. Back to the fun part.
Where the pull comes from
References, mostly.
Half of it is a place that only ever lived in the head — low sun on stucco, a screen door, warm air at six in the evening, a burger in a parked car. Permanent late afternoon. The postcard version, kept on purpose.
The rest is the usual: old films, secondhand books, a record left on repeat, buildings way out of budget, one very long lunch. Taste is mostly borrowing from things worth loving, until it turns into something of its own.
Codes and names
Two names per piece.
Every piece gets two names — one for the studio, one for everyone else.
The code
The studio one. It's on the invoice, the shipping label and in the archive. FR. is short for Fragment, then a letter for the category and a number. Numbers don't reset.
The name
The one you'd actually use. Stamp Tee, Gym Cap, Stamp Cuff — the word describes how the piece is made or printed.