// Press Kit — OREN Fragments

Press Kit — OREN Fragments

For journalists, editors, buyers, collaborators. Everything you need to write about OREN, plus how to reach Johann directly.

The short version

OREN Fragments is an apparel and jewelry brand founded by Johann Hubert in 2025. The central idea is patina by design — pieces made to soften, fade, and age with use rather than less. Production depends on the piece: some are printed or finished by hand in the studio, some are made with trusted partners, each expert in one thing. Pieces are released in small batches called deliveries, not seasons.

About Johann Hubert

Johann Hubert started his first label at eighteen, in 2013, with two friends. He holds a bachelor in design and a master — a dual programme, finished in 2022, so he was already working while studying. Since then, roles in marketing and sales, still ongoing — and alongside, OREN, started in 2025. He works from a one-room studio in Berlin.

'Most things people call design are decisions about what to leave in. Almost everything good comes from deciding what to leave out.'

— Johann Hubert

Key facts

  • Founded: 2025 (Johann has designed since 2013)
  • Studio address: Rheinsberger Straße 43, 10435 Berlin
  • Founder: Johann Hubert
  • Team size: One. Solo studio.
  • Categories: Apparel + Jewelry, treated as one brand
  • Release model: Deliveries (small batches), not seasons
  • Production: Varies by piece — some finished by hand in the studio, some with trusted partners; stated on each product
  • Current delivery: Five Fragments — FR.T04/T05 The Stamp Tee, FR.K01/K02 The Stamp Sweater, FR.J01 The Stamp Cuff
  • Central idea: Patina by design

Brand vocabulary

  • Fragment — a single piece (shirt, ring, cap, chain)
  • Delivery — a small batch release, not a season
  • FR. — the code prefix on every Fragment (FR.T01 = first tee, FR.J01 = first jewelry piece)
  • Edition — a group of related deliveries (currently Edition One)
  • Patina — the desired outcome of wear and age

Images and assets

High-resolution images, lookbook, and product photography are available on request. Email johannhubert@orenfragments.com with 'Press images' in the subject line.

Logo files, studio photography, and founder portrait: available on request.

Contact for press

Email: johannhubert@orenfragments.com
Phone: +49 176 24315356
Studio: Rheinsberger Straße 43, 10435 Berlin
Instagram: @orenfragments
Pinterest: @orenfragments

For collaboration

OREN works occasionally with photographers, writers, other brands, and craftspeople. Reach out directly. Custom pieces, editorial features, and partnerships are evaluated case by case. No promises, but if it fits the studio it might happen.